AWAKEN YOUR DREAMS. LIVE BOLDLY.
THE PHILOSOPHY
To be more New York is to stop tolerating life
and to start living boldly
We all have a dream that calls us. It’s born from an inner knowing, and it fuels our aliveness.
Be it a big vision, a side passion or just an inkling of an idea, it’s the thing that gives us enthusiasm, momentum and a sense of possibility.
Yet, how many of us, when we packed away our dress-up costumes we’d outgrown as kids, packed away our dreams, too? How many of us quietly settled for less?
The truth is, we’re here to build. To create. To answer our calling. And who better to show us how than the biggest dreamer of them all: New York.
For she’s not just a city. She’s a global icon of hope and possibility.
She’s an energy, an attitude, a state of mind.
To Be More New York is to dial up your chutzpah, adopt the city’s signature grit, and give yourself permission to live boldly, bravely and passionately.
THE BOOK
lessons from
the city of dreamers
Living in New York was always my dream. But when I finally made the move, the city became so much more. She became my greatest teacher.
Ever feel like you’re tolerating life instead of truly living it? Like there’s a dream inside you that you’re quietly putting on hold?
Set against the iconic and vibrant backdrop of New York,
Be More New York is an inspirational personal growth book: a rallying cry to awaken your dreams and live boldly.
Through my everyday encounters in and around the city, and my personal story of finding my voice, I share the lessons New York taught me, in three parts: how to get curious about what lights you up, clear out what’s holding you back, and take it step by step towards creating the dream that’s calling you.
As much a walk through the streets of New York as an inner journey, this book invites you to harness the city’s creative energy and transformational spirit, no matter where in the world you live.
COACHING
what’s calling you?
Ready to connect to what fuels your aliveness and bring your dream – no matter how big or small – to life?
Together, we’ll draw on New York’s lessons as I coach you through how to get curious about what’s calling you, clear out what’s getting in your way, and take steps towards creating your dream.
$199
A power hour to dig into your buried dreams, connect to what lights you up, and set you on your bold path.
60-MINUTE
1:1 SESSION
$
BESPOKE
Together, we’ll tailor a plan that suits your needs, your dreams, and your life.
$999
With the energy of like-minded dreamers, we’ll go through each part of the roadmap in two-week blocks.
answer the call
build the dream
IGNITE THE SPARK
PERSONALIZED
1:1 PLAN
6-WEEK
GROUP PROGRAM
IGNITE THE SPARK
ABOUT
Hi, I’m janice
For 30 years I’ve helped brands find their voice;
New York helped me find mine.
I’ve lived in four cities across three continents, but it was only in New York that I faced the question, “What do you really want?”
Born in South Africa, I followed my family to Australia at the age of 29. Many years later, on a trip to run the NYC Half Marathon, I reconnected with a promise I’d made to myself more than two decades earlier: to one day make New York my home. With the call finally too loud to ignore, I made the move with just two suitcases and my reawakened dream.
As a business and brand strategist working in large corporations, ad agencies and consultancies, I’ve spent my career dissecting the why. I later turned this curiosity inwards, exploring my own story and embracing my personal growth and transformation.
Building Be More New York brings together my strategic and leadership expertise, my passion for coaching, my life story and my love for New York.
STRATEGIST. WRITER. COACH.
WHAT’S NEXT IN THE BE MORE NEW YORK WORLD?
PODCAST
COMING SOON
workbooks
live events
merch
COMMUNITY
join THE movement of DREAMERs
What if we all lifted each other up to reach our greatest potential? What if we stopped playing small for fear of what others think?
Sign up below and be part of a movement of people supporting each other to claim and create our dreams!